Designafairs helps its customers discover market potentials and to successfully exploit them with specific product innovations. At the same time the focus is always on the brand strengthened by the design of new product personalities. The agency sees its role as constructively accompanying an interdisciplinary process of new product development and design, which means from the planning stage to the production. This includes design (Industrial Design), material and choice of colour (Color & Material Design), the area of user guidance and ergonomics (Interface Design), the development of design and brand strategy specific to the product (Creative Strategy) as well as the creation of ideas for the technical construction of the products (Creative Engineering).
With studios in Munich and Erlangen, an associate agency in Shanghai and an international network of partners in the fields of material technology, engineering and research, designafairs works on projects for customers the world over.