A sureness of style and perfection right down to the finest creative detail characterise the flatware designs of Fred Danner. In his long standing activity as designer for WMF he has made an unmistakable impression on the design of flatware of the company. Many of his designs have turned into genuine classics. What the extremely diverse designs of Fred Danner have in common is the clarity of artistic expression.

In the area of conflict between free creative work, market demands and technical options he says: “Coming to grips with the idea is as important as the idea itself. It is a question of the essence of the idea that has to be expresses precisely and clearly.”