Metz and Kindler Product Design, established by Guido Metz and Michael Kindler describe their own design philosophy as follows:

„Orientation to customs and habits such as exploring human behaviour that has been learnt and acquired over time is the point of departure. Being unrestricted in the search for what is necessary and unimportant, for new materials and well tried ones is the right path. Converting these thoughts into current production ranging from micro-series right up to mass articles and at the same time not losing sight of the logical, simple and plausible elements in the design is the basis of any product development.

This philosophy can be clearly comprehended in the designs of Metz and Kindler Product Design for WMF. Besides WMF, further leading companies in the field of kitchenware and household products as well as public transport and medical technology are clients of Metz and Kindler Product Design.