Both the designers Liora Reich & Barro de Gast, working together in Milan, regard as their objective the designing of products that personally appeal to the users with a high emotional quality. At the same time optimising the functional practical value of a product is an important concern. This way they arrive at particularly original and innovative solutions in their work for quite ordinary products.

The designs of Liora Reich & Barro de Gast for WMF match this ideal conception in almost perfect form but also in the implementation of their design ideas for other manufacturers from the tableware and kitchenware sector a typical style can be observed.